Stefanie Collins
Why is it that the tried and true magazine format is struggling to adapt in the constantly updating world of Web 2.0? Traditionally, women’s magazines tell women how to dress, how to behave and where to be seen. They translate trends, runway looks and designer garble into must haves and definitely avoids. Through the lens of the digital magazine produced by retail behemoth Net-A-Porter, this article will explore how magazine publishers are adapting to new digital mediums, along with how well tablet devices lend themselves to digital publishing.
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