Lilia Kanna
This article will be looking at the shift in the origins of ideas behind book publishing, and how book publishers are seeking out possible titles that already have an established fan base. This article will specifically address the newfound source of possible book material – internet blogs – and compare this to the original publishing practice of signing on authors and written texts and taking a risk. The process of taking an already successful blog and turning it into a book has only recently developed with the growing popularity of blogging. In a move by book publishers to gain some of the lost market share that bloggers have taken, they have chosen to incorporate many well-known internet blogs into books. Examples of this include Post Secret, Overheard in New York, Belle De Jour: The Adventures of a London Call-Girl and Baghdad Burning. This growing phenomenon has also been granted its own prize; The Blooker Award – celebrating this new hybrid. This article will continue to concentrate on the newfound blogs-becoming-books phase by assessing their success in the book market, and their adaptation into media markets other than books. This article aims to discover if the readership is a large proportion of existing blog readers or new readers, and how this affects the existing blog.
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