Ana Paula Ferreira
How segmented content precisely reaches the target audiences though the internet? How this feature enables the creation of professional communities? This essay explores the benefits of the segmented audiences while distributing information on the internet. Likewise, it shows applications and tools available for that purpose. Whereas, previously, segmented audiences were reached through specialized publications and services, now the internet made it feasible to economically reach segmented audiences creating boundless networks. The glue is the content. Forums, newsletters, networks, e-zones facebook, twitter are applicable examples. The news now can achieve one target public with a lot of channels, and connect the people that are interesting in specific content, allowing interaction and permitting exchange of information.
No comments:
Post a Comment