Ana Carolina Pomilio
This article aims to understand the impact of the use of the internet on the English language. The English language has and continues to evolve over time. Language is always changing and evolving but whether the internet is causing a degradation in the use of the English language in both spoken and written language is still unclear. English language has been expanding as a result of the web, for example the verb ‘to google’ has been added as a formal word in the English language to the Oxford dictionary, which means ‘search for information about (someone or something) on the internet’. Common internet abbreviations such as ‘lol’ (laugh out loud) have also found their way into the Oxford dictionary. New vocabulary is being added as our lifestyles are increasingly governed by internet usage. However I wish to address in this article, not only how it is evolving but if the English language is suffering from degradation in its online form and the social implications of such a change in language. Is this simply language evolution or the corruption of language? And if this is the case, what are the implications of the decline? The research into this topic is important in the field of social linguistics as the ability to communicate effectively with a wide range of vocabulary and grammar knowledge could be disappearing or changing dramatically.
Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts
Oct 28, 2010
R Dey Rly Lrnin NEthin? : Digital Media in Education
Rachel Dennis
With the proliferation of digital media in most areas of life, it is no surprise that digital media is being ever increasingly used for educational purposes. This essay seeks to explore the consequences of such uses, some of which are positive, such as the increase of visual literacy, which is shown to aid verbal literacy; the individualisation of student learning; and an increase in motivation. There are also some negative consequences, such as the possible decline in attention ability by high media users, and the subjugation of schools to transparency, which may have wider reaching consequences such as withdrawal of funding. Inevitably it is up to teachers and parents to determine whether or not our students effectively use technology.
With the proliferation of digital media in most areas of life, it is no surprise that digital media is being ever increasingly used for educational purposes. This essay seeks to explore the consequences of such uses, some of which are positive, such as the increase of visual literacy, which is shown to aid verbal literacy; the individualisation of student learning; and an increase in motivation. There are also some negative consequences, such as the possible decline in attention ability by high media users, and the subjugation of schools to transparency, which may have wider reaching consequences such as withdrawal of funding. Inevitably it is up to teachers and parents to determine whether or not our students effectively use technology.
oligopoly.com: A Case Study of newmatilda.com & the Business of Online Publishing in Australia
Brittany Taylor
Australia’s mainstream media industry operates as a political economy, where the most important aspect of a media business is that production is geared towards making a profit. New media theorists like Howard Rheingold (1994), Alvin Toffler (1981) and Nicholas Negroponte (1995) predicted that the internet would bring about the rise of a decentralised and empowering source of knowledge and information that was incompatible with free-market economics. Yet in Australia the rise of digital publishing and consumption of online news has yet to undermine, and has in fact extended print media oligopoly into the online realm. The demise of independent news analysis website newmatilda.com in June 2010 was both a consequence and an expression of Australia’s particular mediascape in which print media companies with almost 90 per cent combined market control have extended their range of operations and competitive advantage into the online publishing industry. But it is also reflective of a larger issue at stake, one that is currently plaguing not only independent news outlets but also mainstream online and multi-media news outlets – the general incompatibility of traditional print media business models with online publishing. In addition to discussing why print media paradigms are proving to be incompatible with online publishing, this article will also examine crowdfunding as an emerging business model that compliments the medium, as well as consumer interactions with and expectations of it. The successful development and adoption of crowfunding business models by independent outlets could be one avenue through which they can destabilise the current extension of media oligopoly across Australia’s online news media. If independent news websites like newmatilda.com are able to access, establish themselves and operate using this model, the potential result would be a more pluralistic online media market place in Australia.
Australia’s mainstream media industry operates as a political economy, where the most important aspect of a media business is that production is geared towards making a profit. New media theorists like Howard Rheingold (1994), Alvin Toffler (1981) and Nicholas Negroponte (1995) predicted that the internet would bring about the rise of a decentralised and empowering source of knowledge and information that was incompatible with free-market economics. Yet in Australia the rise of digital publishing and consumption of online news has yet to undermine, and has in fact extended print media oligopoly into the online realm. The demise of independent news analysis website newmatilda.com in June 2010 was both a consequence and an expression of Australia’s particular mediascape in which print media companies with almost 90 per cent combined market control have extended their range of operations and competitive advantage into the online publishing industry. But it is also reflective of a larger issue at stake, one that is currently plaguing not only independent news outlets but also mainstream online and multi-media news outlets – the general incompatibility of traditional print media business models with online publishing. In addition to discussing why print media paradigms are proving to be incompatible with online publishing, this article will also examine crowdfunding as an emerging business model that compliments the medium, as well as consumer interactions with and expectations of it. The successful development and adoption of crowfunding business models by independent outlets could be one avenue through which they can destabilise the current extension of media oligopoly across Australia’s online news media. If independent news websites like newmatilda.com are able to access, establish themselves and operate using this model, the potential result would be a more pluralistic online media market place in Australia.
The Narrowcast Feature of Internet
Ana Paula Ferreira
How segmented content precisely reaches the target audiences though the internet? How this feature enables the creation of professional communities? This essay explores the benefits of the segmented audiences while distributing information on the internet. Likewise, it shows applications and tools available for that purpose. Whereas, previously, segmented audiences were reached through specialized publications and services, now the internet made it feasible to economically reach segmented audiences creating boundless networks. The glue is the content. Forums, newsletters, networks, e-zones facebook, twitter are applicable examples. The news now can achieve one target public with a lot of channels, and connect the people that are interesting in specific content, allowing interaction and permitting exchange of information.
How segmented content precisely reaches the target audiences though the internet? How this feature enables the creation of professional communities? This essay explores the benefits of the segmented audiences while distributing information on the internet. Likewise, it shows applications and tools available for that purpose. Whereas, previously, segmented audiences were reached through specialized publications and services, now the internet made it feasible to economically reach segmented audiences creating boundless networks. The glue is the content. Forums, newsletters, networks, e-zones facebook, twitter are applicable examples. The news now can achieve one target public with a lot of channels, and connect the people that are interesting in specific content, allowing interaction and permitting exchange of information.
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