Louise McClean
Social media is a commonplace tool of modern communications. As it becomes increasingly pervasive in our personal lives, it is also becoming an intrinsic part of the way organisations operate to promote and foster support. The implications of this phenomenon for advocacy operations are substantial; often a not-for-profit organisation is characterised by its heavy reliance on the goodwill of the community to support the cause. Social media and networking have become vital tools, imperative to their business strategies as a cost effective way mustering a diversity of support. I will discuss some of the social theories which influence the way people respond to in social media and advocacy. I will then apply it to the Invisible Children case study, a youth oriented organisation dedicated to the North Ugandan children’s plight.
Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts
Oct 28, 2010
Me, Myself and I –The Profile Has Multiple Faces: The Art of [Mis]Representation in Internet Dating.
Charlotte Willis
What would once have been an intimate handwritten letter between two people, at some point or another has evolved into the instantaneous email that we receive in our multiplicity of inboxes every day, often several times daily. The recent trend towards internet dating however, has taken on a whole new dimension. In an era where it is commonplace to own your own blog, facebook page, Ebay/Amazon/Coles shopping account, the online dating profile sits comfortably at home among a continually rising 69 per cent of Australian internet users . The shift towards online profiles, in particular internet dating, has risen from the hidden depths of cyberspace, once occupied by the desperados and the introverted, and has now become commonplace; a billion-dollar industry attracting thousands of members each day within Australia alone.
This article investigates the evolving world of internet dating and the capacity for each individual to exercise complete control over disclosure of the self within this now ubiquitous practice. Strategies of self-presentation among online dating participants, exploring how they control their online presentation of self in order to accomplish their ultimate goal of finding a partner will be explored. The article will examine the choices each individual makes when constructing (and reconstructing) their online persona, and the potential for creativity and selectiveness when managing an online profile, operating unashamedly under a notion of “possible selves” , whereby members ‘self consciously go through a process of careful creation and re-creation while engaging in the continuous, dynamic process of cognitive negotiation and re-negotiation’. How far will individuals go to manipulate their ‘real online selves’ in order to be more appealing for potential viewers? Furthermore, operating within such an aesthetically reliant culture, where extreme dependence and preoccupation is placed upon the visual image, just how easily are those who view another’s profile misled? With the ease of misinterpretation merely the click of an uploaded photo away, how effortless is it to recreate and over-edit the ‘online self’ for various viewers? Where do we, as a contemporary culture, draw the line between light tweaking and shameless deception within the consumption of internet dating?
What would once have been an intimate handwritten letter between two people, at some point or another has evolved into the instantaneous email that we receive in our multiplicity of inboxes every day, often several times daily. The recent trend towards internet dating however, has taken on a whole new dimension. In an era where it is commonplace to own your own blog, facebook page, Ebay/Amazon/Coles shopping account, the online dating profile sits comfortably at home among a continually rising 69 per cent of Australian internet users . The shift towards online profiles, in particular internet dating, has risen from the hidden depths of cyberspace, once occupied by the desperados and the introverted, and has now become commonplace; a billion-dollar industry attracting thousands of members each day within Australia alone.
This article investigates the evolving world of internet dating and the capacity for each individual to exercise complete control over disclosure of the self within this now ubiquitous practice. Strategies of self-presentation among online dating participants, exploring how they control their online presentation of self in order to accomplish their ultimate goal of finding a partner will be explored. The article will examine the choices each individual makes when constructing (and reconstructing) their online persona, and the potential for creativity and selectiveness when managing an online profile, operating unashamedly under a notion of “possible selves” , whereby members ‘self consciously go through a process of careful creation and re-creation while engaging in the continuous, dynamic process of cognitive negotiation and re-negotiation’. How far will individuals go to manipulate their ‘real online selves’ in order to be more appealing for potential viewers? Furthermore, operating within such an aesthetically reliant culture, where extreme dependence and preoccupation is placed upon the visual image, just how easily are those who view another’s profile misled? With the ease of misinterpretation merely the click of an uploaded photo away, how effortless is it to recreate and over-edit the ‘online self’ for various viewers? Where do we, as a contemporary culture, draw the line between light tweaking and shameless deception within the consumption of internet dating?
R Dey Rly Lrnin NEthin? : Digital Media in Education
Rachel Dennis
With the proliferation of digital media in most areas of life, it is no surprise that digital media is being ever increasingly used for educational purposes. This essay seeks to explore the consequences of such uses, some of which are positive, such as the increase of visual literacy, which is shown to aid verbal literacy; the individualisation of student learning; and an increase in motivation. There are also some negative consequences, such as the possible decline in attention ability by high media users, and the subjugation of schools to transparency, which may have wider reaching consequences such as withdrawal of funding. Inevitably it is up to teachers and parents to determine whether or not our students effectively use technology.
With the proliferation of digital media in most areas of life, it is no surprise that digital media is being ever increasingly used for educational purposes. This essay seeks to explore the consequences of such uses, some of which are positive, such as the increase of visual literacy, which is shown to aid verbal literacy; the individualisation of student learning; and an increase in motivation. There are also some negative consequences, such as the possible decline in attention ability by high media users, and the subjugation of schools to transparency, which may have wider reaching consequences such as withdrawal of funding. Inevitably it is up to teachers and parents to determine whether or not our students effectively use technology.
Fan Culture: The Consequences of Fan Communities in an Online World
Dale Weber
The rise of the internet has brought about many social changes, including the ability to bring people together, albeit in a virtual setting. With many of the old challenges related to space and time becoming obsolete in an increasingly online society, people from all over the world are now able to share information and ideas with anyone, at anytime. This includes bringing together creators of texts and their audiences. This article seeks to show how there is an increasingly blurring of the previously distinct line between media producers and those who consume their texts. Through various case studies this article will explore how there have been examples of how online fan communities have influenced, changed or added to the world of certain media texts; and how the creators of these texts have responded. There will be voices in support as well as those who oppose this coming together of producer and audience, but this article will show how the sharing of creative ideas is becoming a much more democratic and worldwide system.
Keywords:
Digital media, Online Publishing, Online community, Fandom, Fans, Producers, Audience
The rise of the internet has brought about many social changes, including the ability to bring people together, albeit in a virtual setting. With many of the old challenges related to space and time becoming obsolete in an increasingly online society, people from all over the world are now able to share information and ideas with anyone, at anytime. This includes bringing together creators of texts and their audiences. This article seeks to show how there is an increasingly blurring of the previously distinct line between media producers and those who consume their texts. Through various case studies this article will explore how there have been examples of how online fan communities have influenced, changed or added to the world of certain media texts; and how the creators of these texts have responded. There will be voices in support as well as those who oppose this coming together of producer and audience, but this article will show how the sharing of creative ideas is becoming a much more democratic and worldwide system.
Keywords:
Digital media, Online Publishing, Online community, Fandom, Fans, Producers, Audience
The Devil May Wear Prada, But Her Competitor is Wearing an iPad
Stefanie Collins
Why is it that the tried and true magazine format is struggling to adapt in the constantly updating world of Web 2.0? Traditionally, women’s magazines tell women how to dress, how to behave and where to be seen. They translate trends, runway looks and designer garble into must haves and definitely avoids. Through the lens of the digital magazine produced by retail behemoth Net-A-Porter, this article will explore how magazine publishers are adapting to new digital mediums, along with how well tablet devices lend themselves to digital publishing.
Why is it that the tried and true magazine format is struggling to adapt in the constantly updating world of Web 2.0? Traditionally, women’s magazines tell women how to dress, how to behave and where to be seen. They translate trends, runway looks and designer garble into must haves and definitely avoids. Through the lens of the digital magazine produced by retail behemoth Net-A-Porter, this article will explore how magazine publishers are adapting to new digital mediums, along with how well tablet devices lend themselves to digital publishing.
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