Louise McClean
Social media is a commonplace tool of modern communications. As it becomes increasingly pervasive in our personal lives, it is also becoming an intrinsic part of the way organisations operate to promote and foster support. The implications of this phenomenon for advocacy operations are substantial; often a not-for-profit organisation is characterised by its heavy reliance on the goodwill of the community to support the cause. Social media and networking have become vital tools, imperative to their business strategies as a cost effective way mustering a diversity of support. I will discuss some of the social theories which influence the way people respond to in social media and advocacy. I will then apply it to the Invisible Children case study, a youth oriented organisation dedicated to the North Ugandan children’s plight.
Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts
Oct 28, 2010
Uncovering the Cover: is book design becoming irrelevant in the digital publishing world or becoming stronger?
Georgia Eliades
With the introduction of digital media such as the iPad and the Kindle, the book publishing world is radically changing. Cover art and illustration commissions are rapidly declining in demand as electronic devices do not necessarily need book cover designs anymore. This could bring forth the question is this a way of people not being judged by the cover of the book they’re reading or is it turning the publishing world into a haven of choice without judgment? Historically speaking it was initially the book spine that was the differentiating point of reference between books, this evolved, with the invention of better printing techniques onto the book cover and now we are at the cross roads of publishing whereby print and digital mediums are forced to rethink their visual representations of books to attract the potential readership.
With the introduction of digital media such as the iPad and the Kindle, the book publishing world is radically changing. Cover art and illustration commissions are rapidly declining in demand as electronic devices do not necessarily need book cover designs anymore. This could bring forth the question is this a way of people not being judged by the cover of the book they’re reading or is it turning the publishing world into a haven of choice without judgment? Historically speaking it was initially the book spine that was the differentiating point of reference between books, this evolved, with the invention of better printing techniques onto the book cover and now we are at the cross roads of publishing whereby print and digital mediums are forced to rethink their visual representations of books to attract the potential readership.
The Devil May Wear Prada, But Her Competitor is Wearing an iPad
Stefanie Collins
Why is it that the tried and true magazine format is struggling to adapt in the constantly updating world of Web 2.0? Traditionally, women’s magazines tell women how to dress, how to behave and where to be seen. They translate trends, runway looks and designer garble into must haves and definitely avoids. Through the lens of the digital magazine produced by retail behemoth Net-A-Porter, this article will explore how magazine publishers are adapting to new digital mediums, along with how well tablet devices lend themselves to digital publishing.
Why is it that the tried and true magazine format is struggling to adapt in the constantly updating world of Web 2.0? Traditionally, women’s magazines tell women how to dress, how to behave and where to be seen. They translate trends, runway looks and designer garble into must haves and definitely avoids. Through the lens of the digital magazine produced by retail behemoth Net-A-Porter, this article will explore how magazine publishers are adapting to new digital mediums, along with how well tablet devices lend themselves to digital publishing.
RIP? What the Digital Revolution Means for Media
EJ Gamboa
The digital revolution is here. And it has brought about remarkable changes, threatening to separate us permanently from the familiar world of brick and mortar stores, paper books, and mass media. Many businesses have suffered. Many newspapers have folded. The revolution, dynamic as it is, has not been kind to everyone. And it is far from over.
In this bold, new world, our trust in mass media is steadily dropping, and the speed of social network growth can be matched only by the pace at which our technologies advance. These changes have come together to transform media as we know it, and rewrite the rules that media professionals have lived by for decades.
This isn’t just about the age-old debate concerning the death of print, which finally appears near a resolution. It’s about more than the package through which content is published and distributed. It’s about timeliness, convenience, networks, social currency, “viralogy”, the technologies that make it all possible, and the way journalists can no longer hope to break news before someone on the web does.
Indeed, the digital revolution is an immediate and imposing threat – not to the existence of media, but to its archaic system of best practices. Journalists and other media professionals must adapt to burgeoning technologies, and the radically changing social and marketing conventions spurred by the proliferation of social networks and digital publishing software.
These professionals do not have to be made redundant by a cult of amateurs armed with social media, large networks, the new wave of mobile phones, and an ever-growing technical understanding of the digital landscape. But they must embrace the very culture that threatens them in order to survive.
The digital revolution is here. And it has brought about remarkable changes, threatening to separate us permanently from the familiar world of brick and mortar stores, paper books, and mass media. Many businesses have suffered. Many newspapers have folded. The revolution, dynamic as it is, has not been kind to everyone. And it is far from over.
In this bold, new world, our trust in mass media is steadily dropping, and the speed of social network growth can be matched only by the pace at which our technologies advance. These changes have come together to transform media as we know it, and rewrite the rules that media professionals have lived by for decades.
This isn’t just about the age-old debate concerning the death of print, which finally appears near a resolution. It’s about more than the package through which content is published and distributed. It’s about timeliness, convenience, networks, social currency, “viralogy”, the technologies that make it all possible, and the way journalists can no longer hope to break news before someone on the web does.
Indeed, the digital revolution is an immediate and imposing threat – not to the existence of media, but to its archaic system of best practices. Journalists and other media professionals must adapt to burgeoning technologies, and the radically changing social and marketing conventions spurred by the proliferation of social networks and digital publishing software.
These professionals do not have to be made redundant by a cult of amateurs armed with social media, large networks, the new wave of mobile phones, and an ever-growing technical understanding of the digital landscape. But they must embrace the very culture that threatens them in order to survive.
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